Category: Trends
-
Why food company prefers ‘Zero sugar’ over ‘Diet’
Snapple, a major tea and beverage company recently announced the rebranding of one of its popular products. The Company has announced that its product Diet Snapple, would now be packaged and sold as Zero Sugar Snapple. When one reads this change to ‘Zero Sugar’ shift, a thought arises that it is for the better. The…
-
A look in Brand Finance’s Media 50 2022 report
Brand Finance, world’s leading brand valuation consultancy has released its Media 50 2022 report. The report discusses the best performing media brands in the year and this year trends reflect the institutional design of the media sphere as well as contemporary alterations to it. Google has retained its spot at the apex position in the…
-
PayMaya shortens itself to just Maya
PayMaya is a popular online payment platform in the Philippines. Voyager Innovation, the company behind PayMaya had recently achieved Unicorn status. Following this, PayMaya has also announced its rebranding. The company has shortened its name to just Maya now. The company pointed out that the term ‘Pay’ along with their name limited them to just…
-
Argentina’s legal gambling extension, getting increasing support
During the Covid pandemic a wave of counterfeit domain names mushroomed. Among a major contributor to that wave was the Online gambling industry. Argentina, in particular because it hosts a number of malicious domain names related to online gambling. The National Directorate of the Registry of Internet Domains of the National State has started a…
-
Oculus.com now redirects to Facebook Store
Earlier in January this year, Meta had announced the renaming of the popular VR brand Oculus Quest. The headgear brand had been then renamed to Meta Quest. The brand had been renamed, but the domain name Oculus.com was its last dominion. It appears now that the website at the platform has been changed. The domain…
-
Why did Phone2Action adopt a new name?
Phone2Action was a prominent firm working for Government Affairs Technology. The company created tools that any organization or a political party can use to engage employees or supporters. The company however, switched to a different name. What was the reason behind it? In February this year, Phone2Action switched to the new name of Capitol Canary.…
-
Roofvertising, the new trend in branding
What is branding? In a very simplistic way, branding is something that makes your products and services visible to the buyer. Among an ocean of choices, branding is that differentiating factor that makes the customer choose you over them all. Branding has an undeniable linkage with the contemporary issues of the world. Prevailing notions of…
-
.za Domain Name Authority discusses draft registrar policies
In a previous post we talked about how the .za Domain Name Authority (ZADNA) had invited new players to join the extension. New entrants for registry services of second level .za domain names including co.za, web.za, net.za and org.za were invited and shortlisted into 5 final candidates. Following this, ZADNA has proposed draft policies that…
-
Instagram to tweak its algorithm to support Original Content
A report by Gadgets Now, has claimed that Instagram is going to make some changes in its algorithm, aimed at promoting the Original Content. The Meta owned subsidiary added some new tags and improved their ranking mechanisms. The shift would provide Original Content creators a silver lining in the cloud of sharing and resharing of…
-
HUMBL completes the rebranding with a new domain name
HUMBL is seeking to complete its rebranding with the acquisition of a new domain name. The blockchain company that was formerly known as HUMBLpay, has acquired the domain name HUMBL.com. The company had its domain name shifted to orient to the new branding attempt. The domain name HUMBLpay.com was earlier in use by the company.…
