Brand Finance, world’s leading brand valuation consultancy has released its Media 50 2022 report. The report discusses the best performing media brands in the year and this year trends reflect the institutional design of the media sphere as well as contemporary alterations to it.
Google has retained its spot at the apex position in the list. With a 34% increased brand value at the valuation of US $263.4 billion, Google is the most valuable Media Brand of 2022.
Google is followed by social media giant Facebook at the Second place with a valuation of $101.2 billion. Facebook’s associate Instagram is placed at the Seventh place, with a valuation of $33.5 billion.
Chinese social media star WeChat is placed Third at the Most Valuable Media brands list. The company is also placed at the top of another category of the Strongest Media Brands. Brand Finance along with Brand Value also assesses Brand Strength. This is obtained by considering different metrics such as investment, stakeholder equity, and business performance.
Among the fastest growing media brands TikTok has grabbed the top spot with a whopping 215% jump in Brand Value. TikTok was followed by Snapchat, Kakao and Twitter at 184%, 161% and 85% increase in their Brand Value.
The interesting thing to notice here is the presence of Twitter in this list. Bar YouTube at the Tenth place, Twitter is the only entrant from the Legacy Social Media entities here. And this increase was witnessed even before Musk took over it.
What does this mean for the media sector as a whole? The sector witnessed the deepening position of the prominent media houses such as Google, Facebook and Instagram. We also saw Inclusivity from different regions through the inclusion of platforms like WeChat and TikTok.
Twitter is seeing some serious changes in its structure and position as a brand value. Twitter was already showing great growth and Musk’s inclusion to it presents it in a different category. This is the perfect chance for the social media company to present itself not just as a means of entertainment but as a platform for serious and fruitful debates and discussions.
You can read an excerpt of the full report here.