Nazism is considered an untouchable political ideology, with even an association with it being taken as a strong political accusation. There has been extreme censoring of the data and information related to it. Displaying Nazi symbols is considered blasphemy. Amid these conditions, an Italian Winemark continues to sell liquor with its Nazi Branding.
An Italian winemaker Vini Lunardelli (formerly Alessandro Lunardelli) has been selling alcoholic beverages with Adolf Hitler’s imagery and different slogans of the Nazi Germany. The slogans include “Blut und Ehre” (Blood and Honour), the classic “Sieg Heil” (Hail Victory) and many others.
The Winemaker has been selling this liquor for more than 25 years now. Any product with Nazi symbolism is banned in Germany and Austria. However, bottles can be ordered online through winemaker’s portal.
According to the Winemaker, they aren’t supporting Nazism or any ideology. In their defence, they do also sell Stalin themed bottles as well. They sell these products in the Historical section and take this as the way people can remember history. Its website even specifically mentions that they deny any kind of political propaganda. In fact, the History section contributes to half of winemakers profits.
However, the local Jewish community wasn’t very happy with this product line. They vocally came out against this product criticising it with horror.
Vini Lunardelli has assured that the Nazi liquor bottles would be stopped. But this won’t be possible until late 2023.