Companies refraining from Social Media LogIns

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LogIns to a new platform can be a hassling task. Entering a new User Id and then remembering the Password is a step that many avoid. In such cases, LogIns through Social Media handles come handy. No need for a new set of credentials. However, this convenience is going to lapse soon.

Many firms are opting out of these kinds of LogIns. The list includes the likes of Dell, Amazon and Nike. You can no longer use Social Media logins on these platforms.

The reason for this change is the security concerns. Using third party entities is becoming more and more problematic pertaining to the Data Privacy concerns. And amid this, the company that would be the most impacted is Facebook.

It is an open secret that Facebook is nose diving currently. From their branding to their revenue figures, everything is in shambles. The company just reported their first decline in a quarter, ever. It wouldn’t be a surprise if such an event reoccurs. In the branding realms also not everything is going well. They announced a rebrand to Meta, however this doesn’t seem to have much positive impact on the company’s growth.

Amid the changes in LogIn procedures, Facebook is the main culprit behind these hyped up security concerns. It has been accused of knowingly allowing targeted advertisements. Thus, evading a user’s privacy continuously.

iOS new features preventing Targeted Advertisement coupled with a severe competition from competitors like TikTok pave a very difficult path ahead for Facebook. On top of these, the symbolic change of doing away from Social Media Logins could be another curve on Social media giant’s forehead.

The Wizard
Author: The Wizard

I write on a range of topics that includes Branding, Marketing, Acquisitions, Statistics and an especial emphasis on Domain Name. The opinions expressed may change from time to time as that is how a person and ideas evolve.

About the author

The Wizard

I write on a range of topics that includes Branding, Marketing, Acquisitions, Statistics and an especial emphasis on Domain Name. The opinions expressed may change from time to time as that is how a person and ideas evolve.

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The Wizard

I write on a range of topics that includes Branding, Marketing, Acquisitions, Statistics and an especial emphasis on Domain Name. The opinions expressed may change from time to time as that is how a person and ideas evolve.