Zenscience, a Bengaluru based marketing firm has partnered with global AI and Analytics firm Fractal Analytics. The partnership is based on Fractal’s view of branding which would be implemented suitably through Zenscience
Earlier this year, Fractal had invited multiple agencies to pitch their ideas. Zenscience had been selected among the agencies and were asked to develop a brand for Fractal. As a result Asper.ai came into being.
Asper.ai is an automatic decision making platform that helps enterprises make better interconnected decisions. The purpose-built AI helps firms to take efficient and fast paced decisions and thus become adaptive and intelligent.
The platform uses a solid domain name. Asper.ai has the best perfect extension in .ai. The extension is particularly made for Artificial Intelligence and gives a unique identity to the platform.
The term Asper in the name is a derivative of the term ‘Aspiration’. The logo is another interesting element of the branding. Asper’s logo consists of 4 connected parallelograms with each having a different color.
The company through this logo tries to portray its inter-connective nature. The four separate parallelograms denote how different parts of the company work separately. However, an interconnected method of evaluation and decision making should be there to make the functioning coherent.
Asper.io wants to tap here and be the bond that makes the decision most efficient. Through the logo and the branding, it successfully aims to push this.
Fractal Analytics is a US based multinational AI company. The company has presence in over 15 locations with major centers being US and India.
The company has been expanding strategically since the past few years. The firm owns brands like Qure.ai and Cuddle.ai. And now it has started Asper.ai.
It also has acquired brands like 4i Inc. and Final Mile. The company has received a funding of $685 million from 5 different investors. You can check about the investors and company’s entire profile here at Crunchbase.
Fractal wanted a branding partner that understands their vision, the market situation of the present times and an efficient way of presenting innovative and new ideas.
Zensciences is a marketing agency with its presence in Bengaluru, New York and Houston. Last year, the company’s Co-founder and Partner Rohit Kumar MS was accepted into Forbes Agency Council.
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