What is Sea Urchin called in Japanese?

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What’s in a name? A lot. No kidding, it is exactly true. And when it comes to domain names, well there are lots of possibilities in a name. 

Words can have different meanings in different languages. This multiplicity of meaning provides a window for the generation of different permutations of the name as well as several interesting questions. Questions such as, what is Sea Urchin called in Japanese? 

WIPO arbitrated a case of dispute regarding the domain name Uniswap.com. The Complainant was a crypto company known as Uniswap. The Complainant operates at the domain name Uniswap.org and has trademarks over UNISWAP registered at USPTO in October 2020.

The Respondent had acquired the domain name in April 2021. The domain name was used in relation to the trade of Sea Urchin, an ingredient used in making Sushi. Sea Urchin is called Uni in Japanese. 

The panel however found that at the time of complaint, the domain name redirected to a website affiliated with SushiSwap. SushiSwap is also a crypto company and in fact is one of the biggest competitors of the Complainant. The domain name was registered months after the acquisition of the trademark by the Complainant. The Respondent must have also been aware of the Complainant’s mark at the time of domain registration. 

Based on all these findings, the panel concluded that the domain was indeed registered and used in bad faith. The domain name was transferred. 


You can read the full case here.

The Wizard
Author: The Wizard

I write on a range of topics that includes Branding, Marketing, Acquisitions, Statistics and an especial emphasis on Domain Name. The opinions expressed may change from time to time as that is how a person and ideas evolve.

About the author

The Wizard

I write on a range of topics that includes Branding, Marketing, Acquisitions, Statistics and an especial emphasis on Domain Name. The opinions expressed may change from time to time as that is how a person and ideas evolve.

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The Wizard

I write on a range of topics that includes Branding, Marketing, Acquisitions, Statistics and an especial emphasis on Domain Name. The opinions expressed may change from time to time as that is how a person and ideas evolve.