WebHostinger releases traffic of the 7 most expensive domains 

WebHostinger has released a report on the most expensive domain names ever sold and their corresponding monthly website traffic. The report includes information on the top 7 most expensive domain names, along with their prices and monthly visitor statistics, as well as some background information on each domain.

The report aims to provide insight into the value of domain names and how much companies are willing to pay for them, as well as the correlation between the cost of a domain name and its website traffic. The report highlights that spending millions on a domain name does not guarantee a high volume of website visitors, and that the value of a domain name is dependent on a variety of factors such as branding and marketing efforts.

The list

  1. Voice.com: Purchased for $30 million in June 2019. According to web-hosting provider Hostinger, Voice.com currently receives around 88,800 monthly visitors.
  2. 360.com: Purchased by Vodafone for $17 million in 2015. Currently receives 23.9 million monthly visitors, ranking it as the 154th biggest website in China.
  3. NFTs.com: Purchased for $15 million in August 2022. There is not enough information to estimate its current monthly visitors.
  4. Sex.com: Sold for $13 million in November 2010. Currently receives 64 million monthly visitors, making it more popular than the rest of the top five sites combined.
  5. Fund.com: Sold for $12 million in 2008. Currently receives around 293,000 monthly visitors.
  6. Hotels.com: Sold for $11 million in 2001 (adjusted for inflation, this is around $18.4 million in 2023). Currently receives around 44.5 million monthly visitors.
  7. Tesla.com: Purchased for around $11 million from Stuart Grossman. Currently receives nearly 17 million monthly visitors.

Observations on the list

The most expensive domain name on the list, Voice.com, was purchased for $30 million but currently receives relatively low traffic at around 88,800 monthly visitors.

Sex.com, which was sold for $13 million in 2010, receives a staggering 64 million monthly visitors, making it the most popular domain on the list by a significant margin.

The domain names on the list were purchased for a variety of reasons, including brand recognition, strengthening online presence, and as investments.

It’s important to note that the amount spent on a domain name doesn’t necessarily correlate with the amount of website traffic it generates. Ultimately, the value of a domain name is influenced by a wide range of factors, including its relevance, potential for brand recognition, and market demand. While some domain names have been sold for astronomical prices, their success ultimately depends on the ability of their owners to develop and promote them effectively to attract traffic and generate revenue.

The list is dominated by domain names that were sold in the early to mid-2000s, indicating that the market for premium domain names has cooled somewhat in recent years.

Finally, it’s worth noting that the domain names on this list are all highly valuable assets that have the potential to generate significant revenue through advertising, e-commerce, and other online ventures.


  1. David Blake Avatar
    David Blake

    For multi-billion-dollar companies, the outlay is relatively small, especially if it secures your presence on the web, strengthens your brand and provides a good stream of traffic to your site. However, spending millions of dollars on the domain name doesn’t guarantee millions of website visitors. It’s a very risky investment even for the big MNCs.

  2. Larry Colt Avatar
    Larry Colt

    WebHostinger released a report on the top 7 most expensive domain names ever sold, along with their prices and monthly visitor statistics. The report highlights that a high domain price does not guarantee website traffic, and the value of a domain is determined by various factors such as branding and marketing. The list includes Voice.com, 360.com, NFTs.com, Sex.com, Fund.com, Hotels.com, and Tesla.com, with Sex.com being the most popular domain on the list with 64 million monthly visitors.

  3. Richard Wilson Avatar
    Richard Wilson

    Voice.com, a domain name that was acquired for a significant sum of $30 million in June 2019, has garnered a noteworthy level of online traffic since its purchase. As reported by Hostinger, a prominent web-hosting provider, Voice.com presently attracts approximately 88,800 visitors on a monthly basis. This statistic reflects the substantial interest and engagement that the website has managed to generate within its online audience.

Join the Discussion

Discover more from Domain Magazine

Subscribe now to keep reading and get access to the full archive.

Continue reading

Verified by ExactMetrics