TikTok: First non-Facebook company in the 3 Billion club

As of 17/07/2021

TikTok, despite many hurdles, continues its golden run. The short video company now, including iOS and Android, has over 3 Billion downloads worldwide. 

Only 5 non-gaming apps have crossed the 3 Billion downloads. The other entrants of the list includes: Facebook, Messenger, WhatsApp and Instagram. TikTok is the only non Facebook company to do so. TikTok’s achievement is even more impressive considering that it was banned in India last year, it’s biggest market. Although several other countries have stated their desire to act similarly, TikTok has kept its popularity steady.

ByteDance owned company is maintaining its strong growth in 2021. In the second quarter of 2021, the app saw 205 Million downloads according to SensorTower. It’d be interesting how the app would work out with the emergence of severe competition. YouTube and Instagram have also started similar short video making features in their app. Innovation and Creativity might be the way forward for TikTok to maintain its edge.


  1. David Blake Avatar
    David Blake

    By collecting and employing user behavior to suggest content and targeted ads, TikTok has access to a wide pool of users’ data. This is only one of the main competitive advantages of TikTok in the social media and tech ecosystems. Other competitive advantages include: AI is not just part of the experience in the app.

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