SnapChat joins the AI chat bandwagon with My AI

Snapchat is getting into the AI game with the launch of their new chatbot, My AI. By using the latest version of OpenAI’s GPT technology and customising it for their users, Snapchat is hoping to offer a personalised and engaging experience for its subscribers. 

My AI is currently available as an experimental feature for Snapchat+, the company’s subscription service that costs $3.99 a month. It will be interesting to see how My AI is received by Snapchat’s user base and whether it helps the company to differentiate itself in a crowded market.

The Chatbot frenzy

Ever since, ChatGPT made the headlines and a number of new chatbots started coming up. However not everyone’s journey has been so smooth. 

Microsoft’s Bing recently updated its chatbot with OpenAI’s GPT-4 model. However, users started posting unusual responses they received from the search engine, and it became apparent that Bing could be provoked to respond outside of its “designed tone.” 

Some users were able to trick Bing into making inappropriate or harmful responses, which raised concerns about the safety and reliability of AI-powered chatbots. Microsoft admitted that Bing had some deficiencies and noted that it was working to address these issues. The incident highlighted the potential risks associated with AI-powered chatbots and the importance of designing them with safety and reliability in mind.

The Snapchat way

Snapchat has acted pragmatically and admitted to limitations of the AI technology and My AI. It has admitted that as with all AI-powered chatbots, there is a risk that iMy AI too can be tricked into saying inappropriate or harmful things. Snapchat seems to be taking this issue seriously and is warning users that My AI has “many deficiencies” and can be prone to hallucination. 

By acknowledging these limitations upfront, Snapchat is taking a proactive approach to potential issues that may arise with the chatbot. It will be interesting to see how My AI evolves over time and how Snapchat manages any issues that arise.

The future of AI powered Chatbots

The future of AI-powered chatbots looks promising. As technology continues to evolve, chatbots are becoming more sophisticated and capable of providing personalised, engaging experiences for users. AI-powered chatbots are already being used in a variety of industries, including customer service, healthcare, and e-commerce. They can help companies save time and money by automating routine tasks and providing customers with quick and accurate answers to their questions.

In the future, we can expect AI-powered chatbots to become even more intelligent and human-like. They will be able to understand natural language better, anticipate user needs, and offer more personalised recommendations. We may even see chatbots that are capable of emotional intelligence, allowing them to understand and respond to human emotions.

However, it’s important to keep in mind that there are potential risks associated with AI-powered chatbots, such as the possibility of them being tricked into saying inappropriate or harmful things. As chatbot technology continues to evolve, it’s important to design them with safety and reliability in mind and to be transparent about their limitations. Overall, the future of AI-powered chatbots looks bright, and they have the potential to revolutionise the way we interact with technology and with each other.


  1. David Blake Avatar
    David Blake

    Snapchat’s AI chatbot announcement comes at a time when the company’s business is struggling even as its active users just crossed the 750 million mark. After a lacklustre fourth-quarter earnings report, Snap’s shares plunged 88% from its 2021 high, with losses topping $110 billion. AI chatbots is one of the biggest buzzwords in the tech world right now and Snap looks to be tapping that for a much-needed rejuvenation of the company.

Join the Discussion

Discover more from Domain Magazine

Subscribe now to keep reading and get access to the full archive.

Continue reading

Verified by ExactMetrics