Canada based RevoluGROUP has made a very significant acquisition to promote its brand. The group has acquired a collection of 182 premium VIP domain names, with the average age of more than 20 years. The move not only promotes the brand in a significant way, but in fact a whole new vertical would be created to provide a channel for these acquisitions.
The VIP collection of domain names contains domains like AmericaVIP.com, HawaiiVIP.com, and CanadaVIP.com. The other domain names are also in the same pattern with 106 countries, 27 popular tourist destinations and 7 general domain names included in the collection. 42 additional domain names are also included to maintain the integrity of the collection.
The acquisition by RevoluGROUP is also for establishment of a new vertical RevoluVIP. The domain names would provide a conglomerate feel to the novel vertical. RevoluVIP would seem as the apex point of all the VIP domain names scattered across the world.
This acquisition has to be one of the best examples of branding in a while. Not only in brand building but the domains serve another purpose. Travelling is an expensive affair and hence are dominated by the influential sections of society. Creating a brand name with VIP in a sector where grandeur is sought by is a brilliant step.
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