Pokémon Center Japan, a major retailer of merchandise for the popular Pokémon franchise, is set to celebrate its 25th anniversary on 25th April 2023. To commemorate the milestone, the company has launched a new website – pokemoncenter-25th.pokemon.co.jp – dedicated to events, campaigns, and merchandise related to the celebration.
A Sweet “Thank You” Message
The front page of the new website greets visitors with a heartfelt message of appreciation, “Thank you for always supporting the Pokemon Center! We are preparing exciting events and campaigns to commemorate the 25th anniversary with the desire that the Pokemon Center will continue to be a place where everyone can smile. Please come visit us at the Pokemon Center where there will be lots of fun things to do!”
Pikachu Takes Center Stage
The website also gives a glimpse of some of the exciting plans for the 25th anniversary celebrations. One of the highlights is the ‘Pikapika Pika Pika Pikachu’ campaign that runs from 22nd April to 30th June. During this period, the company will sell special Pikachu plushies with various expressions, including some that are quite unusual and, at times, even a little creepy.
Pikachu, the most popular and iconic Pokémon worldwide, will be the centrepiece of the 25th-anniversary celebrations. Visitors to the Pokémon Center stores in Japan during the campaign period will receive a special Pikachu to add to their collection of Pokémon Scarlet & Violet.
Legacy of Pokémon as a Brand
The Pokémon franchise has come a long way since the launch of the first Pokémon game for Game Boy in Japan in 1996. The brand has since evolved into a multimedia empire, encompassing video games, trading cards, anime, movies, and merchandise. Pokémon’s popularity shows no signs of waning, and the 25th anniversary celebrations are just the latest testament to the franchise’s enduring appeal.
What the Pokémon Center 25th Anniversary Means for Fans in Japan and Worldwide
Pokémon fans in Japan are eagerly looking forward to the festivities planned for the 25th anniversary celebrations. The Pokémon Centers have become an integral part of the franchise’s culture, selling unique and exciting merchandise that fans have come to love.
The new website is not only good news for fans in Japan but also for the worldwide Pokémon community. The website may offer a glimpse of what is to come in other countries, and fans worldwide can join in on the celebrations by visiting the website and purchasing exclusive merchandise.
The 25th anniversary of Pokémon Center Japan is a significant milestone in the franchise’s history, and fans worldwide will be excited to see what the future holds for the Pokémon universe.