Meta name acquisition priced at $60 million

M

Meta Platforms Inc., is now the name of the parent company that owns Facebook. The renaming of the global social media enterprise surprised everyone. The renaming process however is yet to conclude as the platform goes through another acquisition. 

Meta Financial Group is a US regional bank. The group sold its worldwide rights of the company name rights to one Beige Key LLC. It was later known that Meta Platforms is behind Beige Key LLC. The acquisition has been priced at a whooping $60 million

The sheer amount paid for the name underscores the importance of a name. A company’s name is a part of the company’s identity. When some other company shares your name, it is also sharing your identity. This is the reason why big tech companies are so sensitive about their names and pay such hefty sums for related names.

The Wizard
Author: The Wizard

I write on a range of topics that includes Branding, Marketing, Acquisitions, Statistics and an especial emphasis on Domain Name. The opinions expressed may change from time to time as that is how a person and ideas evolve.

About the author

The Wizard

I write on a range of topics that includes Branding, Marketing, Acquisitions, Statistics and an especial emphasis on Domain Name. The opinions expressed may change from time to time as that is how a person and ideas evolve.

By The Wizard

Follow Us

DomainMagazine is a leading technology media property, dedicated to obsessively profiling domain name industry and breaking domain news.

The Wizard

I write on a range of topics that includes Branding, Marketing, Acquisitions, Statistics and an especial emphasis on Domain Name. The opinions expressed may change from time to time as that is how a person and ideas evolve.