Domain Dispute: – A Tale of Branding and Legitimacy

In a recent domain dispute case, the online realm witnessed a clash between a Danish biofuel technology company and a domain name enthusiast. The battle centered around the domain name, and it was more than just a battle over a web address; it was a contest of rights and intentions. Let’s dive into the background, key facts, panel’s decision, and what this case teaches us about the evolving world of online domains and trademarks.


The Complainant, a Danish company specializing in biofuel technology, operates under the domain They hold trademark registrations for “KVASIR” in both the European Union and the United States. Their attempt to acquire the disputed domain name in an auction at in July 2022 was unsuccessful. The Respondent, who specializes in acquiring valuable domain names, won in the same auction, shelling out a hefty $7,175. The domain was previously listed for sale at a jaw-dropping $124,700.

Key Facts:

  • The Complainant owns trademark registrations for “KVASIR” in the EU and the US.
  • The Respondent acquired in an auction after the Complainant’s unsuccessful attempt.
  • The Respondent specializes in acquiring valuable and brandable domain names.
  • The disputed domain was offered for sale at a high price.
  • The Respondent argues that “Kvasir” has multiple trademark registrations and is a term from Norse mythology.

Panel’s Decision:

The panel, presided over by Mr. Edoardo Fano, reached several critical conclusions:

  • The Respondent’s acquisition of was based on perceived value rather than targeting the Complainant’s trademark.
  • There was no evidence to suggest that the Respondent deliberately targeted the Complainant.
  • The disputed domain was not registered and used in bad faith.
  • The offer to sell the domain to the highest bidder did not constitute bad faith.


In a twist, the Panel found that the Respondent had legitimate interests in, and the domain was not registered and used in bad faith. They determined that the Complainant had not met the requirements for a successful complaint and went a step further to declare it as Reverse Domain Name Hijacking (RDNH).

This case highlights the complexity of domain disputes, especially when it comes to generic terms with multiple trademark registrations. It serves as a reminder that not all domain acquisitions are malicious, and domain enthusiasts have rights too. Additionally, it underscores the importance of proper legal representation and the potential consequences of filing an unfounded complaint. In the ever-evolving landscape of online domains and trademarks, this case offers a valuable lesson in fairness and legitimacy.

Read the full case here:


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