72% Europeans consume their news online

A recent report by Eurostat has revealed that almost three out four people in the European Union consume their news online. The report Consumption of online news rises in popularity, stated that 72% of people in the European Union consumed their news online in 2021.

There is an intra-diversity in the region with different countries having varied levels of online news intake. Finland (93%), Lithuania and Czechia (both 92%) and Croatia and Greece (both 90%) had a fairly higher rate of digital consumption as compared to the Union’s average. Interestingly, Finland was also ranked 7th in 2022 Digital Quality of Life Index 2022.

This rise in online news intake is a double edged sword. People consuming more and more digital content is welcoming for various factors. For one, it gives real time and quick updates on any event. Second, there are numerous alternatives of news intake for users. Third, online news generally is cost effective as compared to the non-digital mediums.

However, there are various complicated implications of it as well. Recently, the intake of online news is considered less of a development measure, and more of a deep distrust with the legacy media houses. As citizens are growing more and more aware of politics they tend to segregate into the liberal and conservative factions. Post that, they chose to consume the content that they think is suitable for their political alignment.

In such a case news outlets with focus towards a particular political ideology, rather than exploring the truth, have spawned widely. These polar newshouses are also the home to a large amount of fake news. Fake news has been used as a political tool for delegitimizing the rival political faction’s argument. 

The changing behavior of the news consumption isn’t all sunshine and rainbows. However it does signify the changes industry is going through. This figure of 72% in 2021 is a 2% uptick from the previous figures reported in 2016.


  1. Mark Beck Avatar

    The article couldn’t have explained what the youth or even the majority of people following the news feel about media houses. This is not an abrupt change rather gradual in its pace. The media houses or the news industry has lost its credibility with time as they show news that has no significance in a common man’s life. Earlier kids were made to watch news so that they can learn something about what’s going around the world, nowadays that is not encouraged.

  2. Larry Colt Avatar

    The rise of online news in the European Union is exciting and presents opportunities for the domain name industry. As more people consume their news digitally, the demand for strong and memorable domain names is likely to grow. This trend is positive for the domain name industry and indicates that it will continue to be an important part of the online news landscape.

  3. Larry Colt Avatar
    Larry Colt

    it’s also worth noting that the shift towards online news consumption presents opportunities for businesses to reach their audience through digital channels. With almost three out of four people in the EU consuming news online, it’s important for companies to have a strong online presence and consider incorporating digital marketing strategies into their overall business plan. This could include creating a website, using social media to share news and updates, or investing in online advertising. By staying up-to-date with the latest trends in online news consumption, businesses can better connect with their target audience and reach their goals.

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