Why Threads Chose a .NET Domain Instead of .COM?

Instagram’s new social media network, Threads, has made its official debut. However, what’s interesting is its choice of domain name. Instead of opting for the conventional .com extension that we are accustomed to, Threads has chosen the .net domain. This decision might seem unconventional at first, but there are compelling reasons behind it.

Threads.com Unavailable: A Slack Alternative Takes the Domain

The primary reason Threads didn’t secure the .com domain is that it is already taken by a Slack alternative designed for makers. While there may have been discussions about acquiring the domain, it remains unavailable to them. This obstacle forced Threads to explore alternative domain options, leading to their decision to adopt the .net extension.

ActivityPub: The Foundation of Threads.net

One of the main reasons Threads chose the .net domain is its integration with ActivityPub, a decentralized social networking protocol. Developed by the World Wide Web Consortium (W3), the creators of accessibility guidelines, ActivityPub has been in existence since January 2018.

ActivityPub is built on the ActivityStreams 2.0 data format, which provides a standard way to represent social interactions. By leveraging this protocol, Threads.net gains the ability to connect with other ActivityPub-enabled social networks. This facilitates content sharing and user interaction across different platforms, allowing users to remain connected with friends and family, regardless of their choice of social network.

Benefits of Using ActivityPub

The decision to base Threads.net on ActivityPub brings several benefits to the social network and its users:

  • Decentralization: ActivityPub operates as a decentralized protocol, removing control from any single company. This decentralized nature makes it challenging for a single entity to censor or control the flow of information. Users can enjoy a more open and transparent environment.
  • Interoperability: ActivityPub enables interoperability between social networks. Users can share their content and engage with others across different platforms. This interconnectivity eliminates the limitations posed by siloed networks and fosters a more inclusive online experience.
  • Privacy-Friendly: ActivityPub is designed with privacy in mind. Users have control over who can access their content and how it is shared. This empowers individuals to protect their privacy while engaging in social interactions.

ActivityPub Adoption: Who Else Uses It?

Threads is not alone in its adoption of ActivityPub. Several other services have embraced this protocol, including Mastodon, Misskey, PeerTube, Pixelfed, Pleroma, Lemmy, and Nextcloud. While some of these names may be unfamiliar, they represent a growing community of platforms that prioritize decentralized networking and user control.

Threads: A Promising Launch

Mark Zuckerberg, the founder of Meta, announced that Threads garnered an astonishing 10 million users within just seven hours of its official launch. This rapid user adoption speaks to the appeal and potential of the social network. By leveraging the power of ActivityPub, Threads aims to revolutionize the way we connect and share content online.

The Significance of Choosing a .NET Domain

In the realm of branding, the choice of a domain name holds significant importance. While the .com extension has traditionally been the go-to option for global services, Threads’ selection of the .net domain sets it apart. The unique and unconventional choice aligns with Threads’ vision of decentralization and interoperability.

By using a .net domain, Threads signals its commitment to innovation, disruption, and breaking away from the established norms. It demonstrates their willingness to embrace new technologies and protocols, putting user privacy and control at the forefront. This bold branding choice distinguishes Threads from the competition and reinforces its position as a forward-thinking social media network.

Threads’ decision to opt for a .net domain over the conventional .com extension showcases its commitment to decentralization, privacy, and interoperability. By leveraging the power of ActivityPub, Threads empowers users to connect and share content seamlessly across various social networks. This move not only sets Threads apart but also positions it as a frontrunner in the evolving landscape of social media. The impressive user adoption within hours of the official launch is a testament to the potential and relevance of Threads’ choice. As the digital world continues to evolve, embracing new technologies and protocols like ActivityPub will play a pivotal role in shaping the future of social networking.


  1. […] rival, Threads. It’s all the rage, but when curious onlookers head to the official website, they’re in for a surprise. Instead of a standard .com domain, Threads goes rogue and opts for the .net domain. Why? Because […]

  2. Richard Wilson Avatar
    Richard Wilson

    Threads’ strategic decision to embrace a .net domain instead of the conventional .com extension demonstrates its unwavering commitment to fostering decentralization, safeguarding user privacy, and promoting seamless interoperability. By harnessing the immense power of ActivityPub, Threads empowers individuals to effortlessly connect and share content across diverse social networks, transcending the boundaries that confine traditional platforms. This bold move not only sets Threads apart as an innovator but also positions it as a trailblazer within the ever-evolving realm of social media.Threads’ visionary approach heralds a new era where users regain control over their data, forging genuine connections while upholding their digital sovereignty.

  3. David Blake Avatar
    David Blake

    Threads’ choice of a .NET domain instead of .COM could be attributed to various factors. It might be a strategic decision to align their brand with the .NET framework or reflect their focus on technology and networking. Additionally, .NET domains can offer better availability and branding opportunities. Regardless of the reasoning, what truly matters is the company’s commitment to delivering quality services and engaging user experiences, irrespective of the domain extension.

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