Vivo’s Asian Games Sponsorship: A Strategic Branding Move for Success

Shenzhen, China – June 19, 2023 – Vivo, a global leading technology company, recently announced its partnership as the Official Exclusive Supplier of Mobile Phones for the 19th Asian Games Hangzhou. With this sponsorship, Vivo solidifies its commitment to innovation and user-centric technology, while simultaneously leveraging the power of branding to establish a long-lasting memory in the minds of people.

The Significance of Branding in Today’s Competitive Landscape

In a world where competition is fierce and consumer attention spans are shorter than ever, effective branding has become crucial for companies to stay ahead of the game. A well-executed branding strategy helps a company differentiate itself from competitors, create emotional connections with consumers, and establish a strong presence in the market. As technology continues to advance, companies must constantly adapt and find innovative ways to engage with their target audience. Vivo’s sponsorship of the Asian Games serves as a prime example of a suitable branding move that positions the company as a leader in the industry.

Vivo’s Extensive Experience in Sports Event Cooperation

Vivo has a proven track record of successful collaborations with prestigious sporting events, such as the Sudirman Cup, NBA, FIFA World Cup™, and the UEFA EURO™. These partnerships have not only enhanced Vivo’s brand recognition but have also allowed the company to engage with a growing global audience. By associating itself with highly anticipated sports events, Vivo has effectively tapped into the passion and excitement that sports evoke, aligning its brand with the positive emotions and memories associated with these events.

The Power of Technology in Elevating the Sporting Experience

Vivo’s partnership with the Hangzhou Asian Games is a testament to the brand’s commitment to creating “technology for a better world.” As the Official Exclusive Supplier of Mobile Phones and Official Esports Gaming Phones, Vivo and its sub-brand iQOO bring cutting-edge technology and exceptional products to the Games. The collaboration showcases the cultural and sporting charm of Hangzhou to Asia and the world, while also enhancing the overall experience for athletes, spectators, and viewers alike.

Capturing Breathtaking Sporting Moments with Vivo’s Imaging Technology

One of the key aspects of Vivo’s branding strategy is its focus on professional imaging technology. Through its partnership with ZEISS, Vivo’s flagship X series smartphones deliver top-of-the-line imaging experiences, empowering users to capture all the breathtaking moments during the Hangzhou Asian Games. The upcoming Vivo X90s, set to debut in the Chinese domestic market, features exceptional Zero-Shutter-Lag Motion Snapshot capabilities, ideal for photographing action-packed sporting events. By equipping athletes, media professionals, and enthusiasts with the tools to capture and share these moments, Vivo creates a lasting imprint of the Games in the minds of people worldwide.

iQOO: Elevating Esports to New Heights

The inclusion of esports as an official competition category in the 19th Asian Games marks a significant milestone for both sports and esports. As the Official Esports Gaming Phones for the Hangzhou Asian Games, iQOO is at the forefront of this revolution, taking the gaming competition to a new level and sharing the thrill with global audiences. With a focus on speed, stability, and precision, iQOO smartphones are designed to meet the rigorous demands of professional esports competitions. By aligning its brand with the rapidly growing esports industry, iQOO establishes itself as a pioneer in the gaming space and resonates with the passionate gaming community.

Vivo’s sponsorship of the 19th Asian Games Hangzhou showcases the company’s strategic approach to branding and its commitment to delivering innovative technology products. By associating itself with highly anticipated sports events, Vivo positions itself as a leader in the industry and creates a strong connection with consumers. Through its partnership with the Hangzhou Asian Games, Vivo leverages the power of technology to elevate the sporting experience and capture the essence of the Games through its imaging capabilities. Furthermore, iQOO’s presence as the Official Esports Gaming Phones further solidifies Vivo’s commitment to the rapidly growing esports industry. As Vivo continues to forge ahead with its branding efforts, it remains poised to shape the future of technology and create a lasting impact on consumers worldwide.


  1. Andrew Milo Avatar
    Andrew Milo

    Vivo’s sponsorship of the Asian Games proves to be a masterstroke in strategic branding. By aligning with this prestigious sporting event, Vivo not only strengthens its brand presence in the Asian market but also demonstrates its commitment to supporting and celebrating athletic excellence. This move is poised to elevate Vivo’s reputation, foster positive brand associations, and open doors to new opportunities, paving the way for a successful future in the realm of sports sponsorships.

  2. Mark Beck Avatar
    Mark Beck

    Vivo’s focus on professional imaging technology is particularly noteworthy. Teaming up with ZEISS and incorporating top-of-the-line imaging experiences in their X series smartphones, such as the upcoming Vivo X90s with Zero-Shutter-Lag Motion Snapshot capabilities, allows users to capture the most breathtaking moments of the Hangzhou Asian Games. By providing athletes, media professionals, and enthusiasts with the tools to capture and share these moments, Vivo leaves a lasting impression in the minds of people worldwide.

  3. Richard Wilson Avatar
    Richard Wilson

    Vivo, a trailblazing global technology company, has astounded the world with its latest announcement as the Official Exclusive Supplier of Mobile Phones for the highly anticipated 19th Asian Games in Hangzhou. This groundbreaking partnership not only showcases Vivo’s unwavering dedication to innovation and user-centric technology but also demonstrates its strategic prowess in harnessing the power of branding to create an indelible mark in the hearts and minds of people.

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