Tag: Russia Ukraine Crisis
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Russian restaurateur loses domain name before opening in Kansas
Macro incidents have several lasting micro impacts, however what is the extent of such connection. Should every micro event be viewed through a bigger macro lens, or does it have its own separate understanding? The answer must be looking at the incident through various different perspectives. A smart amalgamation of these perspectives might render us…
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What is halting Wildberries’ transition to Berries?
Wildberries is a well known name in Russia. It is the largest Russian online retailing platform. The company functions even outside Russia with presence in more than 15 countries. The Company recently decided to change its name. The Company decided to drop the ‘Wild’ from its name, and just keep the Russian translation of the…
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McDonald’s replacement in Russia launches new Logo
In an earlier post, we had talked about how McDonald’s was leaving the Russian market due to the ongoing tension. The popular restaurant chain sold over 850 restaurants in the country. The restaurants were acquired by one of McDonald’s local licensee Alexander Govor at an undisclosed amount. The name of the new company that will…
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Finnish BEER’s unique wordplay on ‘NATO’
The Ukraine Crisis has left Europe in disarray. Amid tension in Ukraine, Russia also talked about attacking other countries, that included Sweden and Finland. Following this, earlier week both the countries applied for NATO membership. Although the applications haven’t been completely accepted yet, this news has created a buzz in the continent as well as…
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Microsoft seizes several domain names related to Ukraine Crisis
The tragic war between Russia and Ukraine has been getting worse. As the war continues, the hostilities are getting worse and worse. The West continues to target Russia with their economic strongholds. Microsoft too has taken swift action against several domain names related to the crisis. Microsoft has announced that it has seized 7 domain…
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Brands’ fear of trademark violations in Russia
The Russia-Ukraine crisis’ fire fails to extinguish even after a month, since the global tragedy began. Human lives have been lost and irreparable damage has been done to the resources as well as psyche of people involved. As a retaliation to the growing worldwide support for the Ukrainians, several brands based in ‘enemy countries’ of…
