Startup domain expires after $30 Million Fundraise

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Plum District was a hyper-local daily deals site created ‘by Moms, for Moms’. It was founded in 2009 by Megan Gardner with an aim of making every mom a ‘momtrepreneur’. It raised a whopping $30 million in funding, with about $10 million in its Series A funding, and the remaining $20 million in December 2011.

Off to a great start, it became a leading e-commerce destination with a community of moms bringing forth offers from local and national merchants for other moms. To eliminate competition, it acquired DoodleDeals Inc., and Chatterfly in late 2011. When Facebook made its brief foray into daily-deals, Plum District was selected with 9 other companies. It also partnered with The Walt Disney Company when the latter launched Disney Family Deals in 2012.

Things turned downside gradually with stiff competition from other national retail and deals sites, and tight finances. Consequently, the company underwent various rounds of layoffs, reducing its employees by almost 50%. The present status of the company is inactive.

It was operating on the domain plumdistrict.com which recently expired. The domain is now up for auction on GoDaddy, ending in 2 days. 

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Professor

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My posts on Domain Magazine are intended to provide a semi-permanent point in time snapshot and manifestation of the various memes running around my brain, and as such any thoughts and opinions expressed within out-of-date posts may not the same, nor even similar, to those I may hold today.

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Professor

The opinions expressed here represent my own and not those of my employer. In addition, my thoughts and opinions change from time to time I consider this a necessary consequence of having an open mind.

My posts on Domain Magazine are intended to provide a semi-permanent point in time snapshot and manifestation of the various memes running around my brain, and as such any thoughts and opinions expressed within out-of-date posts may not the same, nor even similar, to those I may hold today.