Plum District was a hyper-local daily deals site created ‘by Moms, for Moms’. It was founded in 2009 by Megan Gardner with an aim of making every mom a ‘momtrepreneur’. It raised a whopping $30 million in funding, with about $10 million in its Series A funding, and the remaining $20 million in December 2011.
Off to a great start, it became a leading e-commerce destination with a community of moms bringing forth offers from local and national merchants for other moms. To eliminate competition, it acquired DoodleDeals Inc., and Chatterfly in late 2011. When Facebook made its brief foray into daily-deals, Plum District was selected with 9 other companies. It also partnered with The Walt Disney Company when the latter launched Disney Family Deals in 2012.
Things turned downside gradually with stiff competition from other national retail and deals sites, and tight finances. Consequently, the company underwent various rounds of layoffs, reducing its employees by almost 50%. The present status of the company is inactive.
It was operating on the domain plumdistrict.com which recently expired. The domain is now up for auction on GoDaddy, ending in 2 days.
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