SaksOff5th.com pays emphasis on Customer Experience

SaksOff5th.com is focused on evolving its digital capabilities to support its growing business and driving new initiatives while prioritising the customer experience. The e-retailer has been concentrating on its supply chain and operational issues and is now emphasising customer-facing initiatives. 

Saks Off 5th’s online and brick-and-mortar operations separated in 2021 with an infusion of $200 million from a group of investors led by private equity firm Insight Partners. The two companies are linked through a franchise-like relationship, owner Hudson’s Bay Co. said at the time. 

The splits were viewed as a beneficial financial manoeuvre during the pandemic’s height, with e-commerce surging, which could have led to a slew of operational challenges. However, as growth has slowed, several e-commerce firms, including Amazon, have reduced expenses and resorted to layoffs.

The new vice president

Julie Mares has been appointed as the senior vice president of e-commerce at Saks Off 5th online company, where she will lead a data-driven e-commerce strategy focusing on the end-to-end customer journey. 

She will be responsible for overseeing the user experience and user interface design, site merchandising and quality assurance, digital content strategy, and the customer experience roadmap. 

Mares has over two decades of retail experience and has previously held leadership positions at Walmart, Simon Property Group, Gucci, Century 21, and Macy’s. She was previously leading e-commerce and omnichannel at Untuckit before joining Saks Off 5th.

Saks Off 5th

Saks Off 5th is an online retailer that specialises in discounted designer apparel and accessories. It was launched in 2013 as the online outlet of Saks Fifth Avenue. Saks Off 5th offers a wide range of products, including men’s and women’s clothing, shoes, and accessories, as well as home goods and beauty products. 

The retailer has both an online store and brick-and-mortar locations in the United States and Canada. Saks Off 5th was separated from Saks Fifth Avenue in 2021 and is now owned by Hudson’s Bay Company.

Saks Off 5th is a discount fashion retailer that offers designer clothing, shoes, and accessories at a reduced price. The company aims to provide a luxury shopping experience at affordable prices. Saks Off 5th carries a wide range of brands, including popular designer labels such as Marc Jacobs, Versace, and Michael Kors. They also offer their own private label brands, which are exclusive to the store.

In addition to its online store, Saks Off 5th has brick-and-mortar locations throughout the United States and Canada. These stores offer a mix of current season and past season merchandise at discounted prices, with new merchandise arriving weekly.

Saks Off 5th is owned by Hudson’s Bay Company, a Canadian retail conglomerate that also owns Saks Fifth Avenue, Lord & Taylor, and Hudson’s Bay department stores. 

Saks Off 5th has faced its share of challenges, including layoffs and supply chain issues. However, the company is now focused on evolving its digital capabilities to support its growing business and prioritising customer-facing initiatives to enhance the shopping experience.


Discussion

  1. Mark Beck Avatar
    Mark Beck

    The e-retailer has been focused on its supply chain and other operational issues and is now emphasizing customer-facing initiatives, according to an interview with Thomas published by Women’s Wear Daily, which first reported the news of Mares’ hire.
    The splits were widely seen as a beneficial financial maneuver, occurring at the height of the pandemic as e-commerce surged, which many warned could introduce a slew of operational challenges in merchandising, marketing and customer experience.

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