Omni United vs. Geely: Who Owns the Radar Name?

In the ever-evolving global business landscape, intellectual property rights have become crucial for companies to protect their brand identities and maintain market competitiveness. One such instance is the ongoing trademark protection lawsuit between Omni United, a Singapore-based tire manufacturer, and Zhejiang Geely Holding Group, a prominent Chinese vehicle manufacturer. The dispute revolves around the use of the name “Radar” for a newly launched pick-up truck by Geely, which clashes with Omni United’s long-established brand name for its tires. This article delves into the details of the case and its potential implications for the automotive industry.


Omni United, a tire manufacturer founded in 1997, has grown to become a global player with its products distributed in over 100 countries. The company has painstakingly built its reputation around the brand name “Radar” for its premium tire offerings. Having registered the Radar name as a trademark in numerous countries, Omni United seeks to protect its intellectual property rights on a global scale.

On the other hand, Zhejiang Geely Holding Group is a Chinese multinational automotive manufacturing giant, housing popular brands such as Geely Auto, Volvo Cars, and Polestar. In its latest move to expand its product portfolio, Geely launched a pick-up truck in its home country under the model designation RD6, marketing it under the brand name “Radar.” This choice of name has raised eyebrows and led to the ongoing legal battle with Omni United.

The Lawsuit

On July 11, 2023, Omni United filed a trademark protection lawsuit against Zhejiang Geely Holding Group in the United States District Court for the Northern District of California. The tire manufacturer seeks an injunction to prevent Geely from using the Radar name in the United States and demands compensation for the alleged trademark infringement. The court case has garnered significant attention due to the reputation and scale of the involved companies and the potential impact on the automotive industry.

Legal Arguments

Omni United contends that it holds exclusive rights to the Radar name, citing its decades-long use of the brand for tires and the registered trademarks in various countries. The company emphasizes its commitment to protecting its intellectual property rights and vows to oppose any infringement worldwide.

Geely, in its defense, might argue that the name Radar is a relatively common term and not exclusively associated with Omni United’s tires. They could also assert that the use of the Radar name for a pick-up truck does not lead to brand confusion, as the products belong to different market segments.

Implications for the Automotive Industry

The outcome of this legal battle carries significant implications for the automotive industry as a whole. If Omni United succeeds in its lawsuit, it could set a precedent that strengthens intellectual property protection for established brand names in the industry. This could potentially make it more challenging for other companies to use names already in use by established players.

On the other hand, if Geely prevails in the case, it may open the door for other companies to use names associated with well-known brands, which could lead to brand dilution and customer confusion.

The trademark protection lawsuit between Omni United and Zhejiang Geely Holding Group is a noteworthy legal battle in the business world. As both companies continue to stake their claims on the Radar name, the outcome will undoubtedly influence how intellectual property rights are perceived and protected within the automotive industry. Whether it sets a precedent for stricter protection or allows for greater flexibility in naming products, this case emphasizes the importance of safeguarding brand identities in the global marketplace. As the case unfolds in the United States courts, the entire business community will be closely watching to see how it impacts future trademark disputes and industry practices.


  1. Richard Wilson Avatar
    Richard Wilson

    Omni United and Geely are locked in an intense trademark battle over the “Radar” name. The clash between the Singaporean tire manufacturer and the Chinese vehicle giant has significant implications for the automotive industry, emphasizing the importance of intellectual property rights and brand identity protection in the global business landscape.

  2. Gurbani Avatar

    This lawsuit is a testament to the importance of IPR and strong branding. It will be an interesting development to see who wins the case as it sets an example for the rest of the companies in the game.

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