Norse-mythology plays a central character in the pop culture of today, thanks to Marvel’s contribution towards it. I mean who can forget Thor’s entries. It seems that this popular storyverse has now started to percolate into business infrastructure and financial ecosystem as well thanks to the fanboys all across.
Oddin.gg is a B2B esports betting solutions provider. The company recently acquired the marketing platform Thousand Lives.
Thousand Lives has gained proficiency in esports wagering. The acquisition will allow the esports section of the company to fully merge into Oddin.gg. The merger will further push the brand in media procurement, website integration and influencer campaigns.
The interesting thing alongside this acquisition is the rebrand part. The acquired company has been renamed to Jotun.gg. If you couldn’t recall Jotun, you must remember Jotunheim, the dwelling place of the Frost Giants. The parent company, in line with its fanboyism towards Norse mythology, has made the change.
Jotunheim was also the original home of Loki, before being adopted by Odin and becoming an Odinson. The renaming is an ode to that. We tried to reach the domain Jotun.gg, however it is not up yet and is unavailable.
While researching for this news, we accidentally landed upon the domain Odin.gg. [We categorically state here that this domain name (Odin.gg) has no relation to the above mentioned domain names (Oddin.gg and Jotun.gg) and company. ] The domain name Odin.gg shows a white background with only three letters and a full stop, etched in all black. It reads, “Loki was here. “.