Maradona’s Legacy Prevails: Exclusive Rights to His Name Upheld in EU Court

Diego Maradona, the Argentine football legend, continues to make headlines even after his untimely passing in 2020. In a recent legal showdown, the European Union’s highest court has ruled in favor of Maradona’s heirs, safeguarding the exclusive rights to his name. This decision marks a significant victory in the ongoing battle to protect the legacy of one of the greatest football icons in history.

Maradona’s Legacy: A Precious Trademark

Back in 2008, Maradona, known for his strategic prowess on and off the field, secured a valuable EU trademark for his name. This trademark covered a wide range of products and services, from clothing and footwear to hospitality and IT services. It became a precious asset during his lifetime, ensuring that his name remained under the control of his family.

The Challenger: Sattvica’s Audacious Move

However, following Maradona’s passing, Sattvica, an Argentine company linked to Maradona’s former lawyer, attempted a daring maneuver. They sought to transfer the trademark to their ownership, citing a 2015 document that purportedly authorized Sattvica’s commercial use of Maradona’s name. To bolster their claim, they presented an undated agreement.

Maradona’s Heirs Stand Strong

Maradona’s heirs were determined not to let the legacy of their beloved icon be manipulated. They took the matter to the European Union Intellectual Property Office (EUIPO) to counter Sattvica’s bold move, urging the office to reject the transfer of the trademark.

EUIPO’s Decision

In a decision last year, EUIPO meticulously examined the documents provided by Sattvica. What they found were significant gaps in Sattvica’s claim. The documents failed to convincingly establish a formal assignment of the trademark from Maradona to the company based on a contractual agreement.

Furthermore, with Maradona no longer with us, Sattvica had no way to rectify these shortcomings or provide alternative documentation to support their case. The situation appeared bleak for the challenger.

The Verdict from the General Court

In a decisive ruling that sent ripples through the legal landscape of the European Union, judges at the Luxembourg-based General Court, Europe’s second-highest judicial authority, pronounced their verdict. They emphasized that “the documents produced by that company do not formally justify an assignment of the trademark in its favor under a contract signed between the two parties (Sattvica and Maradona).”

The judges also highlighted Sattvica’s inability to address the deficiencies in their case, given Maradona’s unfortunate passing.

The Stakes Remain High

As the dust settles on this legal battle, Sattvica retains the right to appeal the verdict to the EU Court of Justice, Europe’s highest legal authority. The outcome of this appeal will be closely watched, as the legacy of Diego Maradona continues to be fiercely protected.

Maradona’s Legacy: A Sporting Icon

Diego Maradona’s incredible journey from a humble Buenos Aires slum to leading Argentina to World Cup glory has etched his name in the annals of sporting history. In the hearts of his fellow Argentines, he occupies an iconic status akin to the likes of Che Guevara and Eva Perón.

In conclusion, the legal battle for Maradona’s name underscores the passion and dedication to preserving the legacy of a true footballing legend. The verdict in favor of his heirs ensures that his name remains an exclusive domain, a tribute to the enduring impact of Diego Maradona on the world of sports and beyond.



  1. Olivia Schmidt Avatar
    Olivia Schmidt

    The EU court’s decision to uphold exclusive rights to Diego Maradona’s name is a significant win for his heirs, preserving his iconic legacy. Sattvica’s attempt to claim the trademark posthumously was thwarted by insufficient documentation, underscoring the importance of legal processes in safeguarding sporting legends’ legacies.

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