Covenant Logistics’ logic behind name change AND a new website

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Covenant logistics, or as you would have rather known it before now as Covenant Transportation, has completed its re-branding and name change process. The company has shifted its name, replacing the earlier word ‘Transportation‘ by a new term ‘Logistics‘. 

The rebranding and name change came as a step to broaden the functionality and scope of activities that the company indulges in. This started when the company acquired another firm, LandAir. After this the company started to diverge its capabilities that isn’t just limited to Transportation, but includes warehousing and freight management services as well. 

The company revamped its website at CovenantLogistics.com. Also, since it has acquired LandAir, LandAir.com also redirects to CovenantLogistics.com. Covenant Logistics Group is NASDAQ listed company and trades under the ticker CVLG. The company has maintained a brilliant growth in the stock’s value that has surprised every speculator. By a margin of even more than 50%

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The Wizard

I write on a range of topics that includes Branding, Marketing, Acquisitions, Statistics and an especial emphasis on Domain Name. The opinions expressed may change from time to time as that is how a person and ideas evolve.

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The Wizard

I write on a range of topics that includes Branding, Marketing, Acquisitions, Statistics and an especial emphasis on Domain Name. The opinions expressed may change from time to time as that is how a person and ideas evolve.