Battle Over ‘The War Room’ Domain Name Ends in Favor of Respondent

In a recent dispute over the domain name, things took an unexpected turn as the panel’s decision favored the Respondent. The case revolved around a clash between the Complainant, who claimed common law rights to ‘THE WAR ROOM’ trademark, and the Respondent, who argued that they registered and used the domain name in good faith. Let’s dive into the background, key facts, and the panel’s decision to uncover the details of this intriguing case.


The Complainant asserted its rights to ‘THE WAR ROOM’ trademark and a design mark associated with a collaborative trading platform and related products. They claimed to have used these marks since March 2019 and provided supporting evidence in the form of exhibits and a declaration from an associate publisher. On the other side, the Respondent argued that the Complainant failed to provide persuasive evidence to establish common law rights in the domain name. They also contended that the registration was made in good faith and that the Complainant did not meet the requirements for proving bad faith under the policy.

Key Facts:

  1. The Complainant asserted common law rights to ‘THE WAR ROOM’ trademark and provided evidence of its use since March 2019.
  2. The Respondent disputed the Complainant’s claims, stating that they registered the domain name in good faith.
  3. The Complainant’s evidence included sales data, promotional expenses, subscription metrics, and earnings.
  4. The Respondent argued that the Complainant’s evidence was inconclusive and unsupported.
  5. The panel noted that ‘THE WAR ROOM’ is a generic and descriptive mark, requiring strong evidence to establish secondary meaning.

Panel’s Decision:

The panel, led by Mr. Calvin A. Hamilton, carefully evaluated the evidence presented by both parties. While acknowledging that some of the Complainant’s customers might associate ‘THE WAR ROOM’ with their products, the panel found the evidence less than persuasive. They also observed that the mark contained generic and descriptive words, which demand substantial proof of secondary meaning.

The panel was swayed by a discussion between the Complainant and the United States Patent and Trademark Office (USPTO), where the Complainant recognized that ‘The War Room’ existed in a crowded field of similar marks, entitling it to narrower protection. A quick internet search revealed various websites using the same moniker, indicating a lack of exclusive use and insufficient distinctiveness.

Ultimately, the panel concluded that the Complainant had not provided the necessary evidence to establish secondary meaning for ‘The War Room’ and failed to prove its association with the Complainant. Consequently, the panel denied the complaint, ruling in favor of the Respondent.


In a dispute over the domain name, the Complainant’s claim to ‘THE WAR ROOM’ trademark did not hold up under scrutiny. The panel’s decision, led by Mr. Calvin A. Hamilton, emphasized the need for strong evidence when dealing with generic and descriptive marks. This case serves as a reminder that establishing secondary meaning and exclusive rights in a crowded field of trademarks requires a compelling case, which the Complainant failed to make. The domain name dispute ended with a surprising outcome, demonstrating the importance of comprehensive evidence in trademark-related disputes.

Read the full case here:


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