Another day, another dollar (or twelve thousand!) dropped on a digital piece of real estate. The domain market is heating up, and the big bucks are still rolling in. But what’s driving these sky-high price tags? Let’s dissect the latest domain sale data and uncover the trends that are shaping the future of this lucrative industry.
These were the top 10 reported domain sales of the day.
| S.No | Domain | Price | Venue |
| 10 | HDofFrederick.com | 4,050 USD | GoDaddy |
| 9 | ezRideShuttle.com | 4,150 USD | GoDaddy |
| 8 | spinfest.com | 4.288 USD | BuyDomains |
| 7 | SambaBrazilianSteakHouse.com | 4,550 USD | GoDaddy |
| 6 | JFoodProtection.org | 5,950 ISD | Sav.com |
| 5 | TatumReport.com | 6,600 USD | GoDaddy |
| 4 | cscLocator.com | 6,600 USD | GoDaddy |
| 3 | Career-SbuxIndonesia.com | 6,788 USD | GoDaddy |
| 2 | PowerNews.com | 11,361 USD | GoDaddy |
| 1 | HaroldLopezNussa.com | 12,632 USD | GoDaddy |
Let’s dissect each domain in detail and understand why the domain names were able to fetch up such high prices.
10. HDofFrederick.com – $4,050 (GoDaddy)
Category: Local Business
Analysis:
“HD” likely stands for Harley-Davidson, and “Frederick” indicates a specific location. Domains for local businesses, especially those tied to well-known brands, fetch high prices as they are crucial for local SEO and business branding. This sale highlights the ongoing trend of investing in local business domains to enhance online presence and attract local customers.
There are several social media accounts named “Harley-Davidson of Frederick”. The instagram account with the user ID @hd_of_frederick has the domain name in its bio as well. The business is located in Maryland, USA.
The details of the current registrant were Privacy Protected. However, we could find that the domain name is registered in Delaware, USA.
9. ezRideShuttle.com – $4,150 (GoDaddy)
Category: Transportation and Services
Analysis:
The “ez” prefix suggests convenience, and “Ride Shuttle” indicates a transportation service. Domains that clearly describe the service provided and emphasize ease of use are valuable, reflecting a trend towards practical, service-oriented domains in the transportation sector.
The domain clearly targets the “shuttle service” industry, making it relevant to potential customers searching for such services online. Shuttle is a good keyword that has had some good sales in the past as well.
| S.No | Domain | Price | Date | Venue |
| 1 | ShuttleworthFoundation.org | 91,681 USD | 2023-12-25 | GoDaddy |
| 2 | HotelShuttle.com | 5,111 USD | 2010-11-01 | Sedo |
| 3 | GoAirportShuttle.com | 5,111 USD | 2007-03-08 | Afternic |
| 4 | flughafenshuttle.de | 8,115 USD | 2015-09-04 | Sedo |
| 5 | CarShuttle.com | 7,944 USD | 2022-07-06 | BuyDomains |
8. spinfest.com – $4,288 (BuyDomains)
Category: Events and Entertainment
Analysis:
“Spinfest” is a catchy and playful word. It’s not a dictionary term, but it’s playful nature sparks curiosity and makes it memorable. This is particularly valuable for businesses or brands looking to stand out from the crowd.
Short, catchy, and memorable, “spinfest” likely refers to an event or festival, possibly related to music or fitness . Domains that are short and brandable, especially for events, tend to sell well. This indicates a trend towards investing in domains for events and entertainment purposes that are easy to market and remember.
It is a versatile domain name that could be used for a variety of purposes:
- Event: A festival, competition, or conference focused on innovation, creativity, or a specific industry. (e.g., “The Marketing Spinfest”)
- Product or Service: A brand name for a product or service that promises a new or exciting approach to a problem.
- Website or Blog: A catchy name for a website or blog that focuses on innovative ideas or a specific perspective.
Some similar domains have also gained good dollars. Take a look.
| S.No | Domain | Price | Date | Venue |
| 1 | spinhero.com | 9,995 USD | 2024-05-25 | Sedo |
| 2 | chainfest.com | 7,999 USD | 2024-04-11 | Afternic |
| 3 | spinlabs.com | 5,000 USD | 2019-08-02 | Sedo |
| 4 | spindrop.com | 5,000 USD | 2012-11-11 | Afternic |
| 5 | thefest.com | 5,000 USD | 2011-01-06 | Sedo |
7. SambaBrazilianSteakHouse.com – $4,550 (GoDaddy)
Category: Restaurant and Hospitality
Analysis:
A long but highly specific domain name, it clearly targets a niche market – Brazilian steakhouses. The specificity and the cultural significance of “Samba” add value. This sale reflects a trend where niche restaurant domains that clearly communicate the type of cuisine and cultural experience are highly valued.
Interestingly, the top 10 sales related to the keyword “Brazilian” include 3 food related domains. This includes BrazilianFood.com at the First place and SambaBrazilianSteakHouse.com at the Second. SambaBrazilianSteakHouse.com is also the Eight highest domain sale related to the keyword “Brazil”.
6. JFoodProtection.org – $5,950 (Sav.com)
Category: Non-Profit and Health
Analysis:
The domain suggests an organization focused on food protection or safety. The “.org” TLD is commonly used by nonprofits and organizations. High prices for such domains indicate a growing trend and value placed on health, safety, and non-profit organizational domains, particularly in specialized fields like food protection.
A Google search for the term “J Food Protection” gave us the result Journal of Food Protection. Interestingly this Journal was located at the primary domain *drum rolls* FoodProtection.org.
Although we have no way to ascertain this, it is very likely that these two domain names have a connection. Maybe it is registered by someone related to the Journal of Food Protection. In that case it must have been done to secure the brand or there might have been some future plan to expand this.
It is also possible that it is not someone related to the Journal of Food Protection. In that case, they might be a new organization forming in the food safety space and saw the value in a concise domain name like JFoodProtection.org. Popularity of FoodProtection.org surely helps their cause.
5. TatumReport.com – $6,600 (GoDaddy)
Category: Media and Reports
Analysis:
This domain likely relates to news or reports, possibly linked to an individual named Tatum, an industry or a TV Series! There can be three possible reasons for the hefty price of the domain.
These are:
- Personal Branding: Maybe “Tatum” is a last name. This domain is perfect for building a strong online presence with a memorable name like “TatumReport.com.” It could be a website for a consultant, analyst, journalist, or anyone creating reports.
- Industry Powerhouse: “Tatum” could also be an industry term or company name. The domain is perfect for industry-specific reports or analysis. Imagine “[Industry Name] Report.com” – that’s the kind of clear targeting this offers.
- The TV Show Twist:There’s also a TV show named “Tatum Report.” This adds another layer of value to it. If “Tatum” is someone from the show, this domain is even more valuable. They can build an online presence leveraging the show’s recognition.But, if the website’s reports clash with the show’s content, there could be trademark issues.
4. cscLocator.com – $6,600 (GoDaddy)
Category: Business and Services
Analysis:
The domain “cscLocator.com” likely stands for “Customer Service Center Locator,” making it directly relevant to businesses and individuals looking for CSC locations. Here’s why this domain fetched a high price and aligns with broader trends:
- Practical Utility: The term “Locator” suggests a service-oriented tool that helps users find specific locations. This functionality is essential for customer service and business operations, making the domain highly practical and valuable. Some historical sales include:
| S.No | Domain | Price | Date | Venue |
| 1 | PeopleLocator.com | 29,420 USD | 2007-04-18 | Moniker |
| 2 | ApartmentLocators.com | 7,025 USD | 2021-07-08 | NameJet |
| 3 | RestaurantLocator.com | 6,700 USD | 2006-03-08 | SnapNames |
- Industry Relevance: By targeting the “Customer Service Center” industry, this domain becomes highly specific and relevant. Businesses in this sector can use it to create a dedicated platform for locating service centers, enhancing customer support and operational efficiency.
- SEO Advantage: The inclusion of relevant keywords (“csc” and “locator”) is a significant advantage. These keywords can help the website rank higher in search engine results pages (SERPs) for searches related to “customer service center locations.” Higher rankings lead to increased visibility and traffic, which adds to the domain’s value.
3. Career-SbuxIndonesia.com – $6,788 (GoDaddy)
Category: Corporate and Career
Analysis:
This domain is likely related to career opportunities at Starbucks in Indonesia. The specificity and inclusion of a major brand (Starbucks) suggest corporate use. Companies are willing to pay a premium for domains that aid in recruitment and brand presence in specific regions, highlighting a trend where localized and corporate career domains are gaining importance.
It’s like a neon sign screaming “Starbucks Jobs in Indonesia!” Job seekers looking for Starbucks gigs will find this site easily. Those keywords in the domain name (Career, Sbux, Indonesia) land the website at the top of search results, saving on marketing costs.
Also, this is a bullseye for Indonesian Starbucks careers, but not ideal for a broader job board.
2. PowerNews.com – $11,361 (GoDaddy)
Category: Media and News
Analysis:
The word “power” combined with “news” creates a compelling and authoritative domain name for a news outlet. It’s concise, memorable, and conveys authority and strength, essential qualities for a media brand. The high price reflects the ongoing trend of media companies and independent news providers investing in strong, brandable domains to establish credibility and attract readership.
The domain name consists of two important keywords: “Power” and “News”. Both are premium keywords fetching a ton of dollars. Some of these include:
Power
| S.No | Domain | Price | Date | Venue |
| 1 | Power.com | 1,261,000 USD | 2014-11-19 | Scott Smith/ WebsiteProperties |
| 2 | PowerPoker.com | 160,000 USD | 2011-01-09 | Sedo |
| 3 | SierraPower.com | 57,388 USD | 2022-08-14 | DomainMarket |
| 4 | PowerHouse.xyz | 49,988 USD | 2023-11-29 | DAN.com |
| 5 | GrowingPower.org | 45,999 USD | 2019-08-31 | SnapNames |
News
| S.No | Domain | Price | Date | Venue |
| 1 | FinancialNews.com | 200,000 USD | 2015-02-17 | Uniregistry |
| 2 | News.net | 150,000 USD | 2005-09-01 | Private |
| 3 | News.mobi | 110,000 USD | 2007-11-28 | Moniker |
| 4 | NewsAsia.com | 105,000 USD | 2015-10-16 | Uniregistry |
| 5 | NewsNow.com | 88,800 USD | 2016-05-25 | Uniregistry |
1. HaroldLopezNussa.com – $12,632 (GoDaddy)
Category: Personal Branding
Analysis:
Harold Lopez-Nussa is a well-known Cuban jazz pianist and composer. Domains with names of celebrities or prominent individuals often sell at a premium because they are valuable for personal branding, fan sites, or official pages. The high price suggests a significant interest in leveraging this domain for branding or fan engagement, indicating a trend where personal brand domains are increasingly sought after.
Owning this domain grants Harold López-Nussa significant SEO benefits. Search engines prioritize exact-match domains in their algorithms, making “HaroldLopezNussa.com” highly likely to rank at the top of search results for the musician’s name (including potential variations in spelling). This dominance translates into a powerful branding tool. Fans and collaborators can effortlessly find his website, solidifying his online identity and brand recognition.
Conclusion
As businesses and individuals continue to recognize the importance of a strong online presence, the demand for strategic and valuable domain names will likely increase. This top domain sales list is not only a snapshot of current market trends but also a forecast of the future landscape of domain name sales. For those looking to invest in the digital realm, keeping an eye on these trends can provide valuable insights and opportunities.
Stay tuned for more updates and analyses on domain name sales, as we continue to explore the ever-evolving world of digital assets.
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