Tag: Safari
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How Tata Motors Persuaded Porsche to Rename Their 911 Sportscar
Tata Motors’ trademark claim compelled Porsche to rename their 911 sports car from “Safari” to “Dakar,” showcasing the power of brand identity in the automotive world.
Tata Motors’ trademark claim compelled Porsche to rename their 911 sports car from “Safari” to “Dakar,” showcasing the power of brand identity in the automotive world.