TagRise Brewing Co.

PepsiCo drops the term ‘Rise’ from its drinks


PepsiCo had to shed the term ‘Rise‘ from its Mountain Dew drinks after it lost a legal battle. PepsiCo will discontinue its product that goes by the name ‘Mtn Dew Rise Energy drink‘.  PepsiCo was in a legal dispute with Rise Brewing Co.. Rise Brewing Co. argued that PepsiCo’s product infringed upon its trademark. They also contested that people confused the two...

Follow Us

DomainMagazine is a leading technology media property, dedicated to obsessively profiling domain name industry and breaking domain news.


The opinions expressed here represent my own and not those of my employer. In addition, my thoughts and opinions change from time to time I consider this a necessary consequence of having an open mind.

My posts on Domain Magazine are intended to provide a semi-permanent point in time snapshot and manifestation of the various memes running around my brain, and as such any thoughts and opinions expressed within out-of-date posts may not the same, nor even similar, to those I may hold today.