TagRe-branding

Trademark battle with Gerber Baby Foods forces LittleBean.com to rebrand

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Little Bean; a chickpea-based, dairy-free ice-cream shop; is re-branding to Little Chickpea after a trademark tussle with the behemoth baby food brand Gerber. The website LittleBean.com now redirects to the new LittleChickpea.com. The case is pretty similar to what changed Olympic Provisions to Olympia Provisions. The restaurateur Micah Camden said that he thought of the name Little Bean a year...

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