Tag: electric vehicles
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Xiaomi’s EV Frontier: Pioneering the Path at XiaomiEV.com
Discover how Xiaomi’s foray into the electric vehicle market is intertwined with their strategic domain choice “XiaomiEV.com.” Unveiling the power of domain names in shaping brand narratives and industry positioning
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BMW’s Naming Strategy Shift: A Step Towards Environmental Awareness?
As BMW prepares to bid farewell to the “i” symbol in its petrol models, speculation arises about a potential connection between this naming strategy shift and the global environmental awareness campaigns that have gained significant momentum in recent years.
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Mercedes brand campaign finds a smart critique
Mercedes Benz had recently launched, Nature or Nothing brand campaign. As the name suggests, it focussed on increasing sensitivity and awareness towards the environmental danger we all are in. However, the campaign’s chances of a global exposure was cut short because of one witty reply. Nature or Nothing was aimed at promoting Mercedes’ series of…
