Tag: Arkay

  • How far can one go to protect their brand?

    How far can one go to protect their brand?

    The Product can establish your presence in the marketplace, but it’s the brand that moves you forward. Brand is what you build. Brand is your identity. Thus it’s no surprise that people are very sensitive about it and take great measures to protect it.  However, this can also turn ugly sometimes. Some people are so…

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