TagSecondary Meaning

Advantages/ Disadvantages of an eloquently descriptive trade name


Descriptive trade names are names that are not exclusive in nature. For example, a name representing an Industry in general ,say ‘Oil Industries’, is descriptive. But, on the other hand a name like ‘ABCD Oil’ is non-descriptive as they are exclusive in nature. ‘Oil Industries’ could be applied and used by any Oil Company, however the name ‘ABCD Oil’ cannot be used by any Oil Company, but...

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