Tag: domain names

  • Why Unconventional Spellings Could Hurt Your Brand: Insights from a New Study

    Why Unconventional Spellings Could Hurt Your Brand: Insights from a New Study

    The use of unconventional spellings for brand names may backfire, reducing consumers’ willingness to support the brand, according to a recent study by the University of Notre Dame and The Ohio State University. The researchers argue that consumers perceive unconventional spellings as a deliberate persuasion tactic to influence their beliefs about the brand, damaging perceptions…

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