Tag: BMW
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BMW’s Naming Strategy Shift: A Step Towards Environmental Awareness?
As BMW prepares to bid farewell to the “i” symbol in its petrol models, speculation arises about a potential connection between this naming strategy shift and the global environmental awareness campaigns that have gained significant momentum in recent years.
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BMW’s Upcoming Shift in Naming Strategy for Petrol Models
The iconic “i” symbol that has adorned BMW models for several decades is set to undergo a significant change in the brand’s naming strategy
