CategoryBranding

RevoluGROUP acquires 182 VIP domain names

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Canada based RevoluGROUP has made a very significant acquisition to promote its brand. The group has acquired a collection of 182 premium VIP domain names, with the average age of more than 20 years. The move not only promotes the brand in a significant way, but in fact a whole new vertical would be created to provide a channel for these acquisitions. The VIP collection of domain names contains...

Pharma Brands troubled by WTO’s new decision

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WTO has announced a new change in its policy ensuring vaccine equity. WTO has announced that certain parts of Trade-Related Aspects of Intellectual Property Rights (TRIPS) will be waived off. The waiving off the provisions of TRIPS will allow countries to use a patented vaccine without the permission of the patent owner. The country nevertheless does need to pay the patent owner for the usage of...

Budweiser launches a NFT racing game

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In our previous post, we had talked about how Budweiser entered into the NFT space with the purchase of the spot-on domain Beer.eth. The company sought to establish the company’s branding in the upcoming blockchain space. The company has delved further into decentralised branding with the launch of a new NFT Racing game.  Budweiser in association with popular NFT Digital Horse Racing firm...

Playboy enters spirit market, launches Playboy Spirits

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Playboy, the bringer of the ‘coming-of-age’ for a huge number of people, has brought something new for us all. The popular lifestyle brand has now ventured into the multi billion Spirits industry with the launch of Playboy Spirits.  Yes, you heard that right. You can now enjoy your glass of drink mixed with a Playboy spirit. The company marked the launch with the announcement of...

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