Betting.com Finds New Owner In Game Lounge

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The Game Lounge Group, a leading digital and affiliate marketing company for the iGaming sector, announced that it will be acquiring the premium domain Betting.com. The acquisition will happen through its holding company, Game Lounge Sweden AB.  

The acquisition marks Game Lounge’s entry into the US sports-betting market and re-affirms its intentions to diversify and expand into important markets. The news comes after the group’s acquisition of Panorama Partners Ltd, better known as Bettingmetrics, earlier this year.

Bettingmetrics, a flagship in the betting vertical, provides free betting tips site and compares odds at various other bookmaker websites. It also provides educational content, a betting tracker and what it calls “advanced analytics,” as well as bankroll management tools.

“This acquisition is part of our strategy to expand our position in attractive and fast-growing verticals. The US Online Sports Betting market is growing fast and estimated to be worth over 5 billion USD in 2025. We see a great fit with our most recent investment in Bettingmetrics. It gives us the opportunity to improve our market position in the US and supports our mission to become the leading sports betting community in the US and beyond”, said founder, Jonas Cederholm.

He also added that Bettingmetrics would be re-branded and launched as Betting.com and that they “look forward to working with both new and existing customers on the project.”

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Avtro

I bring the hottest news from the vast expanse of the industry to this space. The thoughts and opinions voiced are of my own and do not reflect my employer. I also allow them to evolve ever so often.