Another start-up moves from .com to shorter .co

Playbuzz has moved from Playbuzz.com to Ex.co. Following on the footsteps of Supply.co which changed from GetSupply.com to Supply.co, Playbuzz also shifted from a.com domain to a .co. Playbuzz is storytelling platform that provides publishers & brands with interactive tools to craft engaging editorial & commercial content.

The step is seen as an addition to the continuing trend that marks a departure from the age-old tradition of giving unnecessarily large importance to the .com domains. Many firms see their domain as an extension of their broader vision of the company and they are not letting old traditions meddle into it.  Co-founder and CEO Tom Pachys told that, “The previous name does not reflect the values that we stand for today — not even future values”.

A look into the top 5 .co sales:

o.co	350,000 USD	2010-07-21	Private
8.co	115,000 USD	2015-03-01	Heritage Auctions
onlinecasino.co	100,000 USD	2011-10-19	Private
leaf.co	89,000 USD	2016-10-16	GritBrokerage
feed.co	85,000 USD	2018-06-04	Sedo

Interestingly, 2 of the top 5 sales came in previous 3 years. So, folks trust your own vision and intuitions more than anything and anybody!