Why Paypal just paid $4 Billion for a coupons plugin


0

PayPal in its biggest acquisition ever, agreed to purchase Honey, a Coupon Browser Extension. PayPal is planning to add Honey’s technology to its own product line. So, what’s so interesting in this coupon finder company that made PayPal shed so many bucks?

Recently, all of the tech giants; Google, Apple, Amazon, Facebook; have entered into the financial services making competition tough for PayPal. It was hence desperate to get an edge over these humongous firms. Honey’s acquisition gives PayPal that edge. Honey has over 17 million monthly active users. Instead of using user’s data as other coupon firms do Honey charges a small percentage from the sellers. Now, this worked at Honey but will seldom work with PayPal because of his bigger retail base. What’s interesting with Honey is it’s mobile app. You can add stuff into your cart from various different retailers. Now, that is what no other firm is doing. Experts are thinking that this is the feature that made PayPal go for this deal. It’d be interesting if PayPal incorporates Walmart’s Savings Catcher program. It gave customers rebates on products that sold for less at competitors. If Honey detects a new coupon after the user already made a purchase, it can transfer the difference in the amount to their PayPal or Venmo account.

PayPal in a press release said that it wants “to reach consumers at the beginning of their shopping journeys.” If PayPal really wants to keep its head up in the financial payment services it needs to help people choose items and not just pay for it and Honey is best suited for this purpose.


Like it? Share with your friends!

0

What's Your Reaction?

Cry Cry
0
Cry
Cute Cute
0
Cute
Damn Damn
0
Damn
Dislike Dislike
0
Dislike
Like Like
0
Like
Lol Lol
0
Lol
Love Love
0
Love
Win Win
0
Win
WTF WTF
0
WTF
SR

0 Comments

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Choose A Format
Personality quiz
Series of questions that intends to reveal something about the personality
Trivia quiz
Series of questions with right and wrong answers that intends to check knowledge
Poll
Voting to make decisions or determine opinions
Story
Formatted Text with Embeds and Visuals
List
The Classic Internet Listicles
Countdown
The Classic Internet Countdowns
Open List
Submit your own item and vote up for the best submission
Ranked List
Upvote or downvote to decide the best list item
Meme
Upload your own images to make custom memes
Video
Youtube, Vimeo or Vine Embeds
Audio
Soundcloud or Mixcloud Embeds
Image
Photo or GIF
Gif
GIF format