Yesterday, I was asked this question by one of the Indian NamePros members about companies preferring .co.in or .in domains in India. The answer might as well help some more people in the community. So here in this post, I will try to answer this question.
Looking at .in history ( which started back in 2005 ) .co.in and .in was sort of equally famous back then. In fact, the giant company Google started its operation in India with .co.in rather that .in. They are still using the .co.in version over .in which might be because of a lot of complexities involved in shifting the domain from .co.in to .in . Another big business on .co.in is SBI.CO.IN (They also operate through a .com domain, OnlineSBI.com) which is the largest public bank in India. Another website irctc.co.in which is the largest railway ticket booking platform in India uses the dot co.in.
These are some of the old websites in India that are still popular today. Now the question is whether the new startups in India prefer .in or .co.in ??
One way to answer this question might be to analyze the recent aftermarket sales of .in and .co.in domains. The data shows that .in domains are more preferred over .co.in. (Source: The.in , Namebio.com) This is mainly because .in is 3 characters shorter than .co.in and there seems to be a notion that people tend to buy .co.in only if .in is not available!
Another important fact to note is that most of the big startups prefer .com over .in or .co.in even if it’s an Indian startup. For example, Flipkart , Myntra, PayTM and so on. But the truth is with more and more startups flourishing in India and abroad the crunch of .com domains will be ever increasing. Hence we will definitely be seeing the boost in .in and .co.in domains in near future. This can be very well seen from China where the .cn domains truly have a strong value compared to .com domains.
So in Conclusion and say Indian companies of startups are preferring to go first with (.com) then (.in) and if both are not available then they go with (.co.in) . They may also register dot in or dot co.in as a measure for defensive registration.
Furthermore, if you are interested in knowing more about .in domain industry you can join the community at our.in .
If you have any questions on domains sales or domain tools or anything related to domain names industry, like share and comment on our articles. Ask your questions in comments below and I will pick questions from these comments as the next question for an article. The core theme of Domain Magazine is to provide quality content and not just information that is available anywhere else on the internet. There has to be something unique for our readers and I think answering the questions from community members can be the best option.